/* =========================================================================
   BWD Social Studios — Brand v4 (Warm · Bold · Human)
   Cream / Black-Brown / Rust · Fraunces + Inter
   ========================================================================= */

:root {
  /* Brand colours */
  --cream:        #F2EBE0;
  --cream-deep:   #E5DBC8;
  /* Master 2026-06-03: Primary Brand-Farbe Dunkelgrün statt Schwarz */
  --ink:          #1e3a2a;   /* Forest Green — Master-Spec */
  --ink-deep:     #142519;   /* Tiefer fürs Hover/Active */
  --rust:         #C2410C;
  --rust-hover:   #A0340A;
  --grey:         #7A7066;
  --grey-soft:    #B6ADA2;

  /* Type */
  --display: 'Fraunces', 'Times New Roman', serif;
  --body:    'Inter', 'Helvetica Neue', Arial, sans-serif;

  /* Spacing */
  --pad-section:  clamp(80px, 12vw, 180px);
  --pad-x:        clamp(20px, 6vw, 120px);
  --max-w:        1340px;

  /* Motion */
  --ease: cubic-bezier(.2, .8, .2, 1);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.55;
  letter-spacing: 0.005em;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

::selection { background: var(--rust); color: var(--cream); }

a { color: inherit; text-decoration: none; transition: color .25s var(--ease); }
a:hover { color: var(--rust); }

img { display: block; max-width: 100%; height: auto; }

/* -------- Layout primitives -------- */
.container {
  max-width: var(--max-w);
  margin: 0 auto;
  padding-left: var(--pad-x);
  padding-right: var(--pad-x);
}

section { padding-top: var(--pad-section); padding-bottom: var(--pad-section); }

.eyebrow {
  font-family: var(--body);
  font-weight: 500;
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--grey);
  display: flex;
  align-items: center;
  gap: 14px;
}
.eyebrow::before {
  content: '';
  width: 28px; height: 1px;
  background: var(--grey);
  display: inline-block;
}

/* Touchpoint trio motif */
.trio {
  display: inline-flex; gap: 6px;
  margin: 8px 0;
  align-items: center;
}
.trio > span {
  width: 8px; height: 8px;
  background: var(--rust);
  border-radius: 50%;
}

/* -------- Display headlines -------- */
h1, h2, h3, h4 {
  font-family: var(--display);
  font-weight: 800;
  font-variation-settings: 'opsz' 144;
  color: var(--ink);
  letter-spacing: -0.02em;
  line-height: 1.0;
  margin: 0 0 0.4em;
}
h2 { font-weight: 700; line-height: 1.05; letter-spacing: -0.015em; }
h3 { font-weight: 600; letter-spacing: -0.01em; }

.hero h1   { font-size: clamp(56px, 8vw, 128px); }
.section-title { font-size: clamp(40px, 5.4vw, 72px); margin-bottom: 0.6em; }
.section-sub   { font-family: var(--body); font-size: clamp(17px, 1.4vw, 21px); color: var(--ink); max-width: 64ch; line-height: 1.55; }
.h3-card { font-size: 28px; line-height: 1.1; margin-bottom: 12px; }

p { margin: 0 0 1.1em; }

.lede { font-size: clamp(18px, 1.6vw, 22px); line-height: 1.55; max-width: 56ch; color: var(--ink); }
.muted { color: var(--grey); }

/* -------- Header / Nav -------- */
.site-header {
  position: fixed; top: 0; left: 0; right: 0;
  z-index: 50;
  background: rgba(242, 235, 224, 0.78);
  backdrop-filter: saturate(140%) blur(14px);
  -webkit-backdrop-filter: saturate(140%) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color .25s var(--ease), background .25s var(--ease);
}
.site-header.is-scrolled { border-bottom-color: var(--cream-deep); }
.nav {
  display: flex; align-items: center; justify-content: space-between;
  padding: 18px 0;
}
.brand-logo {
  font-family: var(--display);
  font-weight: 800;
  font-size: 28px;
  letter-spacing: -0.04em;
  color: var(--ink);
  display: inline-flex;
  align-items: baseline;
  gap: 5px;
}
.brand-logo .brand-dots {
  display: inline-flex; gap: 3px; margin-left: 4px; align-self: end; margin-bottom: 9px;
}
.brand-logo .brand-dots span {
  width: 4px; height: 4px; background: var(--rust); border-radius: 50%;
}
.nav-cta {
  font-family: var(--body);
  font-size: 14px; font-weight: 500;
  padding: 11px 20px;
  border: 1px solid var(--ink);
  border-radius: 999px;
  color: var(--ink);
  transition: all .25s var(--ease);
}
.nav-cta:hover { background: var(--ink); color: var(--cream); }

/* -------- Hero -------- */
.hero {
  padding-top: calc(var(--pad-section) + 80px);
  padding-bottom: var(--pad-section);
  position: relative;
  overflow: hidden;
}
.hero-eyebrow { margin-bottom: 36px; }
.hero h1 { max-width: 16ch; }
.hero h1 em { font-style: italic; color: var(--rust); }
.hero-sub {
  margin-top: 28px;
  max-width: 60ch;
  font-size: clamp(18px, 1.5vw, 22px);
  line-height: 1.55;
  color: var(--ink);
}
.hero-cta-row {
  margin-top: 56px;
  display: flex; align-items: center; gap: 24px; flex-wrap: wrap;
}
.btn-primary {
  display: inline-flex; align-items: center; gap: 12px;
  background: var(--ink); color: var(--cream);
  font-family: var(--body); font-weight: 500; font-size: 15px;
  padding: 17px 28px;
  border-radius: 999px;
  transition: all .3s var(--ease);
}
.btn-primary:hover { background: var(--rust); color: var(--cream); transform: translateY(-1px); }
.btn-primary .arrow { transition: transform .3s var(--ease); }
.btn-primary:hover .arrow { transform: translateX(4px); }

/* Hero floating dots — touchpoint signature */
.hero-dots {
  position: absolute;
  pointer-events: none;
  opacity: 0.55;
}
.hero-dots.d1 { top: 18%; right: 9%;  width: 14px; height: 14px; background: var(--rust); border-radius: 50%; }
.hero-dots.d2 { top: 36%; right: 6%;  width: 10px; height: 10px; background: var(--rust); border-radius: 50%; opacity: 0.45; }
.hero-dots.d3 { top: 64%; right: 11%; width: 6px;  height: 6px;  background: var(--rust); border-radius: 50%; opacity: 0.6; }

/* -------- Problem-hook -------- */
.problem { background: var(--cream-deep); }
.problem-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 56px;
  margin-top: 56px;
  margin-bottom: 56px;
}
.problem-card {
  font-family: var(--display);
  font-style: italic;
  font-weight: 500;
  font-size: clamp(22px, 2.0vw, 30px);
  line-height: 1.25;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.problem-card .num {
  display: block;
  font-family: var(--body); font-style: normal; font-weight: 500;
  font-size: 13px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--rust);
  margin-bottom: 18px;
}
.problem-bridge {
  font-size: clamp(20px, 1.8vw, 24px);
  line-height: 1.5;
  max-width: 56ch;
  color: var(--ink);
  font-weight: 400;
}
.problem-bridge strong { color: var(--rust); font-weight: 500; }

/* -------- Manifest -------- */
.manifest .lede { font-size: clamp(21px, 2.0vw, 28px); line-height: 1.45; max-width: 30ch; }
.manifest-body {
  max-width: 58ch;
  font-size: 18px; line-height: 1.65;
}
.manifest-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 6vw, 100px);
  align-items: center;
}
.manifest-image img {
  width: 100%; aspect-ratio: 4 / 5; object-fit: cover;
  border-radius: 4px;
  filter: saturate(95%) brightness(98%);
}

/* -------- Services -------- */
.services-header { display: flex; justify-content: space-between; align-items: end; gap: 40px; flex-wrap: wrap; margin-bottom: 72px; }
.services-header .section-sub { max-width: 40ch; }
.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--cream-deep);
}
.service-card {
  background: var(--cream);
  padding: 56px 40px 64px;
  display: flex; flex-direction: column;
  min-height: 280px;
  transition: background .35s var(--ease);
}
.service-card:hover { background: #EFE6DA; }
.service-card .num {
  font-family: var(--body); font-weight: 500;
  font-size: 13px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--rust);
  margin-bottom: 28px;
}
.service-card h3 { font-size: 26px; line-height: 1.15; margin-bottom: 16px; }
.service-card p  { color: var(--ink); font-size: 16px; line-height: 1.55; }
.service-card .dot-row {
  display: flex; gap: 4px; margin-top: auto; padding-top: 24px;
}
.service-card .dot-row span { width: 5px; height: 5px; background: var(--rust); border-radius: 50%; opacity: 0.55; }

/* -------- Process -------- */
.process { background: var(--cream-deep); }
.process-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 40px;
  margin-top: 64px;
}
.step .num {
  font-family: var(--display); font-weight: 700;
  font-size: 56px; line-height: 1; color: var(--rust);
  margin-bottom: 20px;
  display: block;
}
.step h3 { font-size: 22px; margin-bottom: 10px; }
.step p { font-size: 15px; color: var(--ink); line-height: 1.55; }

/* -------- Case Study -------- */
.case-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 5vw, 80px);
  align-items: center;
}
.case-image img {
  width: 100%; aspect-ratio: 1 / 1; object-fit: cover;
  border-radius: 4px;
}
.case-content h2 { margin-bottom: 28px; }
.case-content .case-tag {
  font-family: var(--body); font-size: 13px; font-weight: 500;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--rust);
  margin-bottom: 20px; display: block;
}
.case-stats {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 40px;
  padding-top: 40px;
  border-top: 1px solid var(--cream-deep);
}
.stat-tile { display: flex; flex-direction: column; }
.stat-tile .num {
  font-family: var(--display); font-weight: 700;
  font-size: clamp(28px, 3vw, 40px); color: var(--ink);
  line-height: 1; letter-spacing: -0.02em;
}
.stat-tile .label {
  font-family: var(--body); font-size: 12px;
  text-transform: uppercase; letter-spacing: 0.14em;
  color: var(--grey); margin-top: 10px;
}
.case-more { margin-top: 36px; color: var(--grey); font-size: 14px; letter-spacing: 0.04em; }

/* -------- Reels grid -------- */
.reels { background: var(--cream-deep); }
.reels-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  margin-top: 56px;
}
.reel-cell {
  background: var(--cream);
  border-radius: 4px;
  overflow: hidden;
  min-height: 540px;
  display: flex; align-items: stretch; justify-content: center;
  position: relative;
}
.reel-cell::before {
  content: '';
  position: absolute; inset: 0;
  background:
    radial-gradient(circle at 30% 35%, rgba(194,65,12,0.05), transparent 50%),
    radial-gradient(circle at 75% 75%, rgba(24,22,20,0.04), transparent 50%);
  pointer-events: none;
  z-index: 0;
}
.reel-cell::after {
  content: 'Reel auf Instagram ansehen ↗';
  position: absolute; left: 50%; bottom: 24px; transform: translateX(-50%);
  font-family: var(--body); font-size: 12px; font-weight: 500;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--grey);
  z-index: 1;
  pointer-events: none;
}
.reel-cell blockquote.instagram-media { margin: 0 !important; min-width: 280px !important; max-width: 100% !important; width: 100% !important; background: var(--cream) !important; border: none !important; box-shadow: none !important; position: relative; z-index: 2; }

/* -------- Founders -------- */
.founders-grid {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: clamp(40px, 5vw, 80px);
  align-items: center;
}
.founders-image img {
  width: 100%; aspect-ratio: 4 / 5; object-fit: cover;
  border-radius: 4px;
  filter: saturate(96%);
}
.founders-content h2 { margin-bottom: 32px; }
.founders-content p  { font-size: 18px; line-height: 1.65; }
.founder-cards {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin-top: 40px;
}
.founder-card {
  padding: 24px 24px;
  background: var(--cream-deep);
  border-radius: 4px;
}
.founder-card .name {
  font-family: var(--display); font-weight: 600;
  font-size: 22px; line-height: 1.15;
  color: var(--ink);
}
.founder-card .role {
  font-size: 13px; letter-spacing: 0.1em;
  color: var(--grey);
  margin-top: 8px;
  text-transform: uppercase;
}

/* -------- BTS -------- */
.bts { padding-top: 0; }
.bts-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}
.bts-grid img {
  width: 100%; aspect-ratio: 4 / 3; object-fit: cover;
  border-radius: 4px;
  filter: saturate(96%);
}
.bts-caption { text-align: center; margin-top: 32px; color: var(--grey); font-size: 14px; letter-spacing: 0.04em; }

/* -------- Contact -------- */
.contact { background: var(--ink); color: var(--cream); }
.contact .eyebrow { color: var(--grey-soft); }
.contact .eyebrow::before { background: var(--grey-soft); }
.contact h2 { color: var(--cream); }
.contact .section-sub { color: var(--grey-soft); max-width: 50ch; }
.contact-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(40px, 6vw, 96px);
  margin-top: 72px;
  align-items: start;
}
.contact-meta { font-size: 15px; line-height: 1.7; color: var(--grey-soft); }
.contact-meta strong { color: var(--cream); font-weight: 500; }
.contact-meta a:hover { color: var(--cream); }
.contact-meta-block { margin-bottom: 28px; }

/* Form */
.contact-form {
  display: grid; gap: 18px;
  grid-template-columns: 1fr 1fr;
}
.field { display: flex; flex-direction: column; }
.field.wide { grid-column: 1 / -1; }
.field label {
  font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--grey-soft);
  margin-bottom: 10px;
}
.field input,
.field textarea,
.field select {
  background: transparent;
  border: none;
  border-bottom: 1px solid var(--grey);
  color: var(--cream);
  font-family: var(--body);
  font-size: 16px;
  padding: 12px 0;
  outline: none;
  transition: border-color .25s var(--ease);
  appearance: none;
}
.field textarea { resize: vertical; min-height: 110px; }
.field select { color: var(--cream); cursor: pointer; }
.field select option { background: var(--ink); color: var(--cream); }
.field input:focus,
.field textarea:focus,
.field select:focus { border-color: var(--rust); }
.field input::placeholder, .field textarea::placeholder { color: var(--grey); }

.form-submit-row {
  grid-column: 1 / -1;
  display: flex; justify-content: space-between; align-items: center;
  margin-top: 16px; gap: 24px; flex-wrap: wrap;
}
.btn-submit {
  display: inline-flex; align-items: center; gap: 12px;
  background: var(--rust); color: var(--cream);
  font-family: var(--body); font-weight: 500; font-size: 15px;
  padding: 17px 32px;
  border: none; border-radius: 999px;
  cursor: pointer;
  transition: all .3s var(--ease);
}
.btn-submit:hover { background: var(--rust-hover); transform: translateY(-1px); }
.btn-submit .arrow { transition: transform .3s var(--ease); }
.btn-submit:hover .arrow { transform: translateX(4px); }
.form-note { font-size: 12px; color: var(--grey); letter-spacing: 0.02em; max-width: 36ch; }
.form-status { font-size: 14px; color: var(--grey-soft); min-height: 22px; grid-column: 1 / -1; margin-top: 8px; }
.form-status.success { color: var(--cream); }
.form-status.error { color: #E07B5A; }

/* -------- Footer -------- */
.footer {
  background: var(--ink);
  color: var(--grey-soft);
  padding: 56px 0 40px;
  border-top: 1px solid #2A2622;
}
.footer-grid {
  display: flex; justify-content: space-between; align-items: end; gap: 40px; flex-wrap: wrap;
}
.footer .brand-logo { color: var(--cream); }
.footer-meta { font-size: 13px; line-height: 1.65; }
.footer-meta a { color: var(--grey-soft); margin-left: 18px; }
.footer-meta a:hover { color: var(--cream); }
.footer-copy { font-size: 12px; color: var(--grey); margin-top: 28px; letter-spacing: 0.04em; }

/* -------- Section transition (touchpoint trio) -------- */
.divider-trio {
  display: flex; justify-content: center; gap: 8px;
  padding: 24px 0 0;
}
.divider-trio span { width: 6px; height: 6px; background: var(--rust); border-radius: 50%; opacity: 0.55; }

/* -------- Reveal-on-scroll -------- */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity .9s var(--ease), transform .9s var(--ease);
}
.reveal.is-visible { opacity: 1; transform: none; }

/* -------- Mobile breakpoint -------- */
@media (max-width: 880px) {
  body { font-size: 16px; }
  :root { --pad-section: clamp(80px, 16vw, 100px); }

  .nav-cta { display: none; }

  .problem-grid { grid-template-columns: 1fr; gap: 32px; }
  .manifest-grid { grid-template-columns: 1fr; }
  .services-grid { grid-template-columns: 1fr; }
  .process-grid { grid-template-columns: 1fr 1fr; gap: 32px; }
  .case-grid { grid-template-columns: 1fr; }
  .case-stats { grid-template-columns: 1fr 1fr; }
  .reels-grid { grid-template-columns: 1fr; }
  .founders-grid { grid-template-columns: 1fr; }
  .founder-cards { grid-template-columns: 1fr; }
  .bts-grid { grid-template-columns: 1fr; }
  .contact-grid { grid-template-columns: 1fr; }
  .contact-form { grid-template-columns: 1fr; }

  .hero-dots.d1, .hero-dots.d2, .hero-dots.d3 { display: none; }
  .footer-grid { flex-direction: column; align-items: start; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
}